Gruau: Portraits of Men

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Order number: V122432

About the Work

René Gruau is primarily known for his vivid and lively portrayals of women. However, he also revolutionized the depiction of masculinity in fashion imagery and advertising from the 1950s to the '80s. His humorous and sexually appealing representations of the modern, casual, and confident man, including partial male nudity, were considered shocking at the time. This book, with a preface by Martine Assouline, explores Gruau's contributions to the world of fashion since the 1940s, particularly his association with the house of Dior, for which he created some of the most iconic images in the history of fashion and beauty. Gruau's unparalleled style was also featured in several creative magazines of the era and numerous advertising campaigns. In the early 1960s, he revolutionized the image of the modern man, depicting him with a mix of humor, sex appeal, ease, and elegance. In 1956, he offered his creative services to Christian Dior for his "Dior pour hommes" collections, which led him to collaborate with avant-garde fabric manufacturers such as the house of Dormeuil, who were at the forefront of developing new materials. The book also features previously unpublished works taken from several of Gruau's personal sketchbooks, providing readers with a true lesson in fashion history.

About the Brand

Assouline, the pioneering luxury brand on culture, was founded in 1994 in Paris by Prosper and Martine Assouline. Their vision was to create visually stunning books with compelling narratives in a contemporary style. Today, with a passion for knowledge, culture, and travel, the Assoulines have expanded their collection to include over 1,700 titles across three main collections, special editions, and unique library accessories. This impressive oeuvre has been a source of inspiration to many over the last quarter of a century. With boutiques in prominent locations worldwide, the brand has established a global network. In addition, Assouline now offers a curated library service, collaborating with clients to create bespoke, one-of-a-kind libraries.

"Assouline is more than a publishing house, it is a lifestyle brand."

New York Magazine