Royal Oak: From Iconoclast to Icon

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Order number: V122459

About the Work

Royal Oak: From Iconoclast to Icon explores how the release of Audemars Piguet's Royal Oak in 1972 caused a sensation, with its hand-finished stainless-steel casing and the thinnest self-winding mechanical movement of its time. The watch quickly gained popularity worldwide, and for the first time, steel was elevated to the same status as gold. This revolutionary timepiece anticipated a more casual, active lifestyle and heralded a new era of high-end watchmaking that combined sportiness and refinement.

Despite its unconventional beginnings, the Royal Oak found an audience among free-spirited youth who appreciated its audacious blend of modern technology and traditional craftsmanship. Since its creation, the Royal Oak has been a platform for innovation, interacting with art, music, architecture, and sports. Today, it is a cultural artifact that embodies the creative freedom and youthful spirit of those who have contributed to its story.

The book provides a broader cultural perspective on the Royal Oak's history and showcases new archival materials discovered by Audemars Piguet's Heritage department, along with exclusive testimonies from long-standing friends of the brand. The engaging narrative is accompanied by imagery from six decades of groundbreaking art, architecture, fashion, music, and cultural history, tracing the evolution of this pioneering timepiece that has captured the attention of innovative tastemakers and influential celebrities worldwide.

Bill Prince also introduces the "Generation Royal Oak," a group of watch connoisseurs who came of age following the launch of the timepiece and whose accomplishments reflect the global, cultural movement that inspired it. Members of this cohort include Kevin Hart, Bjarke Ingels, Elle Macpherson, Mark Ronson, Serena Williams, and Ning Zetao, among others.

About the Author

Bill Prince is a recognized journalist with a focus on luxury, culture, men's style, and watchmaking. He previously served as the Deputy Editor of British GQ and is currently the Acting Editor in Chief of Wallpaper*. In addition to his current role, Bill contributes as an expert on men's style and luxury for the Daily Telegraph and is a writer for Vanity Fair On Time. Since 2020, he has been a member of the Academy of the Grand Prix d'Horlogerie de Genève and served as a Juror in 2021.

"Assouline is more than a publishing house, it is a lifestyle brand."

New York Magazine

Number of pages: 292
Number of illustrations: 400
Language: English
Released in: September 2022
Size: W 32 x L 38.3 x H 4.7 cm
Weight: 4.7 kg
Further features: Hardcover in a luxury slipcase
ISBN: 9781649800596

1 – 2 weeks delivery time

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