Jaeger-LeCoultre: Reverso

€195.00 *

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Order number: V122542

About the Work

This lavishly illustrated book follows the journey of one of the world's most iconic wristwatches through archive images and original photographs, complemented by an evocative text by historian, journalist, and horological expert Nicholas Foulkes.

In 1931, during the Art Deco era's height, the Reverso was born in response to the challenge of creating a wristwatch that could survive polo matches. It embodied the era's essence - a time when the spirit of modernity revolutionized everything, from social norms to architecture, music, sport, and every design field. With its sleek form and unique reversible case, the Reverso became an eternal symbol of modernity for 90 years, constantly reinventing itself while maintaining its identity. Its flip side, which began as a practical solution, evolved into a canvas for creative expression, decorated with enamel, engravings, or gemstones.

Apart from tracing the watch's history and evolution over the past nine decades - with more than 50 calibres and several hundred dials - the book explores the social and cultural changes that provided the Reverso's backdrop and subsequent reinventions. It features the stories of over a dozen Reverso owners who personalized their watches in profound ways. Additionally, it delves into the fascinating tale of Jaeger-LeCoultre's founders, their inventions that had a profound impact on horological history, and the Maison's development as an integrated Manufacture, encompassing 180 skills under one roof.

About the Brand

Assouline, the pioneering luxury brand on culture, was founded in 1994 in Paris by Prosper and Martine Assouline. Their vision was to create visually stunning books with compelling narratives in a contemporary style. Today, with a passion for knowledge, culture, and travel, the Assoulines have expanded their collection to include over 1,700 titles across three main collections, special editions, and unique library accessories. This impressive oeuvre has been a source of inspiration to many over the last quarter of a century. With boutiques in prominent locations worldwide, the brand has established a global network. In addition, Assouline now offers a curated library service, collaborating with clients to create bespoke, one-of-a-kind libraries.

"The perfect book to gift the watch connoisseur."

Observer