Rolex: The Impossible Collection

Art.Nr.: V122645
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  • V122645
About the Work

Rolex, the luxury watchmaker, has been the most iconic and desirable brand for over a century, symbolizing excellence and precision. It represents power, success, and a rite of passage to adulthood. While other brands have come and gone, Rolex remains the most coveted brand. The company was founded in 1905 by Hans Wilsdorf in London, who had a vision to create wristwatches that were not only technically durable and reliable but also elegantly designed. Rolex's first priority was to produce high-quality movements, which earned it the Swiss Certificate of Chronometric Precision for the first wristwatch in the world, just five years later in 1910. The company continued to break records by creating the first waterproof watch, the first self-winding mechanism, the first wristwatch to fly over Mt. Everest, and the first diver's watch waterproof to 100 meters, among others.

The Ultimate Collection, curated by Fabienne Reybaud, showcases the most valuable and technically advanced Rolex watches ever produced, including those that have never been printed before. The book features the first wristwatch from the early 1900s, the first Oyster Perpetual from 1931, and watches worn by famous personalities such as Sir Edmund Hillary and actor George Lazenby in the James Bond movie On Her Majesty's Secret Service. This volume is sure to amaze collectors worldwide. In October 2017, Phillips auctioned the Daytona watch that belonged to Paul Newman for $17.8 million, and Rolex remains the most collected watch label globally, a testament to the brand's unparalleled legacy of precision and elegance.

About the Work
About the Author
About the Author

Fabienne Reybaud has been the senior editor of watches and jewelry at Le Figaro, a French daily newspaper, since 1993. She specializes in the luxury field and has authored various books, including 100 Montres de Légende with Frédéric Ramade (Solar, 1999), Watches: The Ultimate Guide (Assouline, 2006, 2010), The Nature of Chaumet (Assouline, 2016), and Casa Lopez: Un Art de Vivre with Pierre Sauvage (Flammarion, 2018). Reybaud has also worked as an independent journalist for some of the most prestigious names in the French press.

"Assouline is more than a publishing house, it is a lifestyle brand."

New York Magazine

  • Number of pages: 194
  • Number of illustrations: 200
  • Language: English
  • Released in: September 2018
  • Size: W 39.5 x L 47.3 x H 7.5 cm
  • Weight: 9.0 kg
  • Further features: Handcrafted in a luxury leather clamshell case with metal plaque
  • ISBN: 9781614287209

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