Smiley: 50 Years of Good News

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About the Work

For half a century, Smiley has been a symbol of hope and positivity, inspiring people worldwide to embrace the power of a smile. What began as a happiness campaign in the pages of the French newspaper France Soir, designed to draw attention to uplifting news stories, has grown into a global movement that has revolutionized the way we share joy and communicate with each other. Since that first iconic Smiley face appeared, the brand has shaped popular culture, inspired musical movements and social change, and collaborated with the world's leading brands to spread their message of positivity through clothing, gifts, campaigns, and emoticons. To mark this momentous occasion, Smiley presents Smiley: 50 Years of Good News, a vibrant retrospective celebrating their first half-century, featuring highlights from their most memorable partnerships, historic moments that brought us all smiles, and much more.

About the Author

Franklin Loufrani, the Founder and President of The Smiley Company, has over five decades of experience in journalism and senior positions within the licensing industry. In 1971, he became the first person to trademark the Smiley face and launched a licensing company, The Smiley Company. The iconic Smiley was used in the "good news" campaign, which was printed by France Soir on January 1, 1972. Loufrani aimed to spread happiness and positivity through his licensing company.

Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing and has been the CEO since 2001. Before joining the family business, Nicolas worked in the high fashion industry with Saville Row tailor Ozwald Boateng. His expertise in trends, design, and technology helped revolutionize The Smiley Brand. Nicolas launched Smiley Movement in 2018, a not-for-profit managed by The Smiley Company as part of his philanthropic initiatives.

Liam Aldous is an Australian-born journalist, writer, and cultural curator based in Ibiza, Spain. He has been working as Monocle Magazine’s Spain correspondent since 2011 and collaborates with high-end fashion house LOEWE, for whom he has written books and directed films.

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